In today’s business world, doing business on the web has gone from being a luxury to a being necessity. But succeeding at web business involves more than erecting a nice website. Because the e-marketplace has become as competitive as the physical marketplace, hiring an Internet consulting firm that offers expertise in SEM and SEO is usually key to realizing a string web presence that sees its payoff in increased sales. But before you hire an Internet consulting firm, it helps to know exactly what you’re hiring. Below, we answer some commonly asked questions about Internet consulting.
What’s the Difference Between SEM and SEO?
SEM (search engine marketing) focuses on evaluating a company’s core offerings in relation to its market, as well as studying the strategies of its competition. Then, based on the information revealed by SEM, SEO (search engine optimization) “optimizes” a company’s website and other important web pages using a variety of strategies, including webmercials, website redesign for SEO friendliness, and homepage videos. Although some companies offer SEO as a stand-alone service, SEM should always be performed in advance of SEO.
What is Pay Per Click Advertising?
To put it simply, pay per click (PPC) is an advertising module in which a company pays a certain amount every time a PPC ad is clicked, with the attraction being that a company only pays as much for advertising as the advertising generates web traffic. PPC is often talked about as an ideal form of web advertising for smaller companies. But large companies also use PPC due the high page ranking of sponsored (i.e. paid) links. Additionally, it’s estimated that almost 50 percent of search engine traffic is received by paid searches.
Do Internet Consulting Firms Handle Web Video?
Some consulting firms handle web video and some don’t. But, if you decide to make webmercials, homepage videos, customer testimonial videos, etc. a part of your SEO campaign (a wise idea), it’s best to hire a firm that offers full scale video production without outsourcing, particularly a company that shoots in HD, has its own film crew, and its own writers.
For How Long is the Consultant Involved in the SEO Campaign?
The duration of the consultant’s involvement in an SEO campaign is decided by the customer, although it’s common for companies to form six-month to one-year contracts with Internet consultants, after which a contract is often renewed. Although a properly executed SEO campaign will bring in new customers that become return customers, continuing to draw a high level of new customers requires consistent research into the frequently updated web crawling strategies of major search engines, which is crucial to maintaining up to date keywords strategies.